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Audience manager of Frontman displays active users that you can classify together based on any combination of characteristics and attributes that is meaningful to your business. It is the information collection centre holding vital information related to active users (AUs) visiting your website and interacting with Frontman. When a site visitor interacts with Frontman, it actively accumulates user information and stores it in assigned attributes. Businesses need to create custom attributes (i.e. user attributes) while building the dialogue flows to collect the specific responses from the user. User attributes are displayed alongside with system attributes in the audience tab for each active user. You can also filter users based on particular attributes.
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