Conversational AI Terminology

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Chatbot Marketing ROI

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Glossary  /  Chatbot Marketing ROI

Chatbot Marketing ROI - Definition & use cases

It can be explained as the return of marketing spends via chatbot. For multiple marketing campaigns, you should separately calculate the ROI for particular campaigns. The marketing ROI of chatbots tends to be higher than the ROI generated with traditional marketing tools. As in the case of conversational chatbots, buyers get the frictionless experience while learning about promoted products and services.

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