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Conversational Artificial Intelligence is the use of A.I. tools such as chatbots and virtual assistants to communicate with humans via text or voice channels. It is a breakthrough in ways a business interacts with its customers. Today enterprises are leveraging such tools to interact with buyers and present them with a personalised experience at scale. Unlike other means of user engagement, Conversational platforms can provide individual users with two-way communication, hence yielding a higher engagement rate.
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