Conversational Commerce

Conversational Commerce - Definition & use cases

It is the use of chatbots or virtual assistants to promote and sell products and services on online channels. Whats sets apart conversational commerce from traditional commerce is the ability of chatbots to communicate with buyers and answer their product, return, and refund related queries in real-time. A chatbot can also remember the activity of buyers and pitch them with relevant products. With these capabilities, conversational commerce is set to revolutionise the commerce industry to a great extent.

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