Conversational AI Terminology

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Conversational Marketing

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Glossary  /  Conversational Marketing

Conversational Marketing - Definition & use cases

It is one to one marketing of products and services via conversational channels, such as chatbot, virtual assistants, or live chat. Conversational marketing has emerged as a cost-effective and scalable way to connect with individual buyers. As with personalised interaction, it gets easier to procure the specific requirements of buyers and accordingly pitch them products. Unlike traditional marketing tools, conversational marketing tools like chatbots are proving to enhance the user experience of buyers by assisting them in real-time. Conversational marketing can happen at the interest of your buyers, so they don't feel alienated with promotional campaigns.

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