CRM

CRM - Definition & use cases

Customer Relationship Management or CRM can be defined as the integration of data-driven tools and technologies to boost interaction with customers. CRM tools can help in tracking sales pipeline, leads, managing and maintaining customer relationships, and share information across teams in real-time. A CRM tool can also be integrated with a chatbot to send/receive user data without any human assistance. With this, enterprises can further boost chatbot's potential of one to one interaction with individual buyers.

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