Conversational AI Terminology

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Social Media Marketing

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Glossary  /  Social Media Marketing

Social Media Marketing - Definition & use cases

It is the use of social media channels like Facebook, Twitter, etc. to promote products and services. Social media marketing can be both paid and non-paid, depending on the techniques of marketing. SMM includes the use of images, text, GIFs, and videos to connect with the targetted audience for product promotion.

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