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It can be defined as the individual choices of buyers regarding your products and services. In particular, user preference is regarded as the choice of buying an item over others. For instance, if you have presented a buyer with 100 products and he has selected 10 of them, then these will be counted as user preferences. It implies, user preferences explain the choice of buyers and reveal a lot about their requirements. Hence, you can leverage the individual preferences of users to market and sell products.
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