Conversational marketing is all about creating a better user experience. It is the medium to empower the marketers to have personalized one-to-one conversation with the customers. The idea is to behave more like human by instantaneous response and pushing content, earning clicks and views through chatbot online. Brands can learn more about their customers, their preferences, their viewpoints about the product and know if they are really interested to ask questions and provide valuable data.
Instead of compelling the people to go through lead forms and wait for their response, conversational marketing uses AI chatbots that can engage with leads in real time. This comes in the backdrop of mobile messaging apps that have billions of monthly active users. So, this makes the new form of marketing channel i.e. Frontman, simple and easy to use and accessible from anywhere.