Conversational Commerce - Convert Clicks into Conversations

Conversational Commerce - Convert Clicks into Conversations

Are you able to converse with the visitors in conformity with their activity on the website? Don’t let the website visitors wander from page to page. Capture their intention to start a specific conversation and offer customer support, promote products and services via bot interface.

When a user clicks on a button, you can call the bot while performing the default button action.

Next-generation conversational interfaces can enable “Website buttons” as a gateway to heighten the conversion rate. The chatbot builder platform-Frontman empowers you with exclusive business-specific features like “Click to Conversation”. This feature can ease you to initiate the dialogue with the users as they click on a particular text or a button. By starting a specific conversation based on user activity, you can also promote a better user engagement rate. It can significantly help in connecting with interested users.

Click to Conversation: The Superpower of AI Chatbots

When a user clicks on “Contact us” or “Get help” button, then it symbolizes that he is seeking for the customer support details. You can utilize the button action to call bot and ask the user about the query. This timely activity will benefit your business to stand out from others. More importantly, to develop 1:1 communication with your customers, a bot can also collect user information and employ it to personalize the conversation.

From the user experience perspective, you should be wary of calling the bot with every user action. It should only appear when users click on essential buttons, such as support, products, offers, etc. This way, you can seamlessly provide the relevant services to the end-users via a conversational interface.

The power of the buttons lies in how you use them to target the potential buyers.

Prospects like to inquire about a product before making a purchase. But, reading about a product and scrolling web pages devour a lot of their time and energy. It can also distract them from pursuing a product or service as it is presented. With click to conversation function, you can enable two-way communication with the users and facilitate them with the required information. Also, you can assign specific conversational blocks into different buttons to start relevant conversations with the prospects.

1. Enable lightning-fast conversational customer support

With the click to conversation feature, you can take forward the chatbot based customer support. For instance, by integrating the bot with the “Support” button, you can initiate the conversation with the users as they will click on it. It can significantly help you to address the general queries via bot while creating room for human agents to solve the complex ones.

2. Start the timely conversation with the prospects

Genuine buyers don’t wait much before buying a product. It’s better to connect with them while they learn about your products or services. You can initiate the conversation with the buyers when they click on specific buttons like “Add to cart”, “Buy Now”, “Place order”, etc. For instance, when a user clicks on the “Buy now” button, then the bot will appear and redirect the user to the transactional window via the conversational interface.

Likewise, you can utilize the Click to Conversation feature to book demo meetings with the prospects. Insert this function into a specific button and build the conversational flow by using the “Book demo” feature of Frontman. As a user will click on the demo button, the bot will appear and ask to select a suitable date and time for a meeting.

3. Amplify inbound and outbound marketing campaigns via conversational interface

It’s essential to leverage the interest of the buyers to make a marketing campaign successful. Here, call to conversation feature can significantly assist you in targeting the audience as per behavior. For example, you are running an outbound marketing campaign on various media, such as email, social media, etc. So when a user lands on the promotional webpage via such campaigns. 

You can place a captivating text message or a CTA button to initiate the conversation with the interested users. The two-way communication can promote the user’s interest toward the targeted product or service.

4. Initiate priceless conversations and promote offers, newly launched products, and services

Marketing and selling newly launched products confer you with a fresh set of challenges. That is why businesses boast about newly launched services or products on various customer-specific platforms. Though with the printed information, you can share the product description with the users. But, are you able to connect with prospects and collect their responses? Did they like the product, or will they buy it? 

By integrating the bot on the “New launches” button, you can spread the information to the users in a better communicational way. As when a user clicks on the same button, the bot will appear to provide the product highlights. It can also collect user feedback, and the same data can be used to anticipate the growth of a product or service.

5. Collect feedback after specific user actions

When selling to a broader audience, feedback or user opinion plays a vital role in clarifying the self-biasedness towards a product or service. Collecting feedback is tiresome and timeconsuming. But, it can be eased with the Click to Conversation feature. You can gather the input of the users after specific actions on the website. 

Such as, when a user is reading the description of a product, then you can place “Did you liked it” button or text at a proper place on the same webpage. Likewise, when a user clicks on “Submit feedback” then by integrating the bot with the same button. You can understand the viewpoint of the users via the conversational interface.

6. Offer bot-based conversational search engine

Kick off the traditional ways of in-site search with the conversational one. Combine the search function with the next-gen chatbots and enhance the search with the Auto-suggest feature. You can suggest available products/articles/services to the users as they enter a few words. 

When a user picks one of the founded results, then after displaying the results, you can choose to start a specific conversation or redirect the user to another webpage. The bot-based search function also collects the users’ search queries. This data can benefit you in understanding what most users are looking for and how to enhance search results as per their preferences.

7. Initiate human support with the touch of a button

When selling a high-end product, it gets crucial to address the complex issues of the users via human executives. You can interpolate the Click to Conversation function in a button or text. When a user clicks on the same, the bot will popup and collect the necessary user details, such as name, contact number, mail id, issue, etc. After getting all these details, the bot can redirect the conversation to a human agent for further assistance. With the prompt bot and human support, you can assist the prospects with their critical queries and elevate their interest in a product or service.

Takeaway: Click to Conversation can Multiply User Engagement Rate

Rather than letting the users find the contact info to connect with the support team, you can begin the conversation as they will click on the “Get help” button on the website. This propulsive strategy will save users time and energy while availing support or other services. 

Moreover, to boost user engagement, it’s highly recommended to implement Click to Conversation feature at important customer interaction points. Including this, this bot-based feature empowers you to get user analytics. You can inspect the click counts of the buttons and interpret user preferences. By connecting your business with prospects and help them with their queries, you can also ensure a higher conversion rate and  ROI on business spend.

By hoisting user engagement via Click to Conversation, you can also increase the conversion rate as well.

🤖 Want to build your Conversational Bot Click here

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Reinventing Customer Engagement Experience

Fully-engaged customer represents 23% more revenue than average. If you don’t have a conversational engagement strategy, you could be missing opportunities to interact with customers and building long-lasting relationship with them.

Makerobos Innovation Labs is the leading technology company in India focusing on engagement centric products enabling marketers, product owners & customer success managers to create a conversational engagement strategy that outshines any conventional method so that businesses can reap the benefits of fully engaged, loyal customers.

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Reason to cherish when a web visitor goes from bot to demo in less than 2 minutes thanks to Frontman AI by Makerobos.

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Marketing Automation & personalization have revolutionized marketing. But sometimes that's still not enough to build an experience that people associate with your brand. That's why it's awesome to see how Makerobos has helped us doing exactly what we need.

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Have not fully implemented it yet, but playing with Makerobos is the first time I've ever been so impressed with a product that I felt a desire to give up entrepreneurship to join someone else's team. Sexy doesn't even begin to describe it.

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Looking at how marketing spent its money so far, I can see that Frontman AI outperformed some of our more traditional efforts in terms of the opportunities it influenced. For one product line, Makerobos delivered 4x the opportunities of a huge industry event we attended and for another product line, it delivered 10x the opportunities of our PPC spend.

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Less than 30 days in, Frontman AI has captured 10x more leads than forms and helped Chirag labs team rapidly convert what could turn into well over 100x the $$ value of one months service

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Thanks to Makerobos Team, I just closed a large deal with Frontman as a highly qualified lead was browsing through some of our service pages and chatted with the bot.

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We’re able to build better customer relationship and brand loyalty with Makerobos. We’ve seamlessly scaled customer service worldwide.

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Yula Fitness shapes and powers its B2B customer experience with Frontman AI

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We reduced global ticket volume by 40% with Frontman AI

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