The last few years have witnessed the rise of Conversational AI in the financial sector. As an emerging force in the Conversational AI space, Makerobos has been striving to empower businesses across the Financial Services sector. We have introduced many industry-first as well as industry-specific features that can be leveraged to create a true end-user impact.
Today financial businesses are opting for the virtual assistant platforms to answer the queries of their visitors and customers. With the rise in digital transactions, it has become necessary to keep up with the customer support service.
However, to connect with the prospects, Finance Sector is still relying largely on traditional techniques. Like, web forms and help desk agents. But, with delayed communication, visitors feel a lack of customer support. And, it eventually degrades the customer experience.
Moreover, in this era of real-time conversation, customers/visitors expect a quick solution to their queries. To overcome the customer-relationship challenges and cope with the increased demands of customers, the financial industry needs a perfect AI chatbot that can not only engage with website visitors but also recognize them whenever they visit again. Unique chatbot features like this can help in reinventing the relationship between the finance sector and its users. With Frontman, there’s no end to business-specific features that are developed to understand the pattern of customers. We believe that the Financial Industry can enhance business-customer interaction with these features:
Real-time lead generation
Audience Manager and Analytics
PPC conversational landing page
Real-time lead generation
Getting leads via web-forms is a challenging task. Mainly, because forms lack two-way communication with visitors. And that’s why only less than 10% of the website visitors submit them. With fewer leads, it becomes practically unfeasible to get a better conversion rate.
But, with Frontman’s conversational approach, lead generation gets easier. As this AI chatbot allows businesses to connect with genuine clients in real-time. It interacts with visitors and establishes two-way communication with them, which results in a purposeful conversation. With this, visitors feel a sense of engagement, hence they submit their queries and details as Frontman asks.
Moreover, lead generation is one thing and getting genuine leads via a chatbot is an extra advantage. That financial institutes can get only with Frontman. Because it verifies visitors’ credentials via OTP sent to their E-mail/Number and shares the prospect details with the concerned team in real-time.
Audience manager and analytics
In today's growing competitive business world. To sell a product and service, it has become vital to understand the customers and their buying patterns. That’s the reason, why many successful finance organizations have dedicated customer research and development teams. That mainly focuses on understanding what specific clients prefer to buy. However, decoding their buying pattern isn't an easy task as there are a number of factors that can influence prospects.
So, simply by stepping one step ahead, we have enhanced the vision of research and development division, And, now with Frontman, financial businesses can interpret the journey of website visitors to customers. With this decoded information, they can get easily understand what their visitors prefer, and what influences them to become a customer.
Moreover, we have powered the Analytics section by Goal tracker feature, it adds an extra dimension to the visitors and customers R&D. It basically helps in decoding how to build better conversational flows. So, that never-ending engagement can be maintained with website visitors.
PPC conversational landing page
In this conversational era, many finance businesses utilize traditional landing pages to get information about their prospects. But, with such old techniques, today’s customers lack a sense of bonding with businesses. That’s why in today’s world it has become necessary to interact with visitors in a conversational manner. With Frontman’s PPC conversational landing pages financial institutions can enable the never-ending connection with their visitors and enhance the conversion rate while reducing the cost of running PPC campaigns. That results in enhanced engagement rate and lead generation.
Moreover, as a visitor ends the conversation with Frontman, this smart bot sends the submitted details to the concerned team. Thus, with the PPC conversational landing page, a finance business can connect with their prospects in real-time.
With this approach, customers feel a real connection with the business, and it gets easy for them to buy a service or product.
Takeaway
The small chat window of Frontman is indeed the world to a whole new business-customer relationship. Financial institutes can leverage these unique features of Frontman to gain real-time visitor's information. As well as with the conversational approach it gets easy for prospects to submit the asked information. And, it eventually leads to the success of PPC campaigns.
