With the inception of virtual assistance platforms, such as live chats and chatbots, it has become unavoidable for businesses to deploy one on their website to answer the queries of visitors in real-time.
However, relying solely on live chat can be termed as adequate when serving a wider audience. Because with limited agents, it is unmanageable to answer hundreds of visitors at the same time.
As a result, “Our agent will reply soon” message is displayed to hold the visitors from quitting the chat. Today everyone knows what “Reply soon” stands for, as it may take minutes to hours for an agent to resolve a query.
Does This Mean End of Live Chat?
Not exactly. Live chat will always stay relevant in the business world.
However, Live Chat is only useful when you have to answer a few clients, and it gets unreal when it comes to answering thousands of visitors at the same time.
The Rise of A.I. Conversational Platforms
A.I. platforms like Frontman can take the entire business-customer interaction to a new level. A chatbot can be applied to market products, generate leads, provide real-time customer support, tailor personalized offers, create brand awareness, and whatnot.
You'll be surprised to know that even a single chatbot can do all these tasks concurrently, without any human-support.
However, building a chatbot is a multifaceted and convoluted process, especially when you have to create one for business purposes. Because to make it precise, you have to train it correctly. So, it can respond to all the queries and keep users engaged until the purpose of the bot-visitor conversation completes.
How to Build and Deploy A Chatbot On Your Website?
At present, with advancements in the chatbot platform, deploying a bot on the website is similar to drawing doodles.
We have made it easier for businesses to build, train, and install Frontman chatbot on their website without any programming expertise. Follow the steps mentioned below and get started with your enterprise bot in just minutes.
Practice the following steps to get started with A.I. Chatbot:
- Visit Makerobos and signup your account.
- Complete the sign-up process, and you'll be redirected to Frontman’s Dashboard.
Start Building Your Chatbot with LEGO-styled Story Builder
The basics of creating an A.I. chatbot starts from understanding the customer goals and designing the conversational flow accordingly.
Get inside the Story builder, and start playing LEGO. Pick a card from the right side, drag and drop it into the mainframe. Likewise, you can create smart conversations by utilizing different cards.
Steps to deploy your chatbot on website:
- After you log in to the Dashboard, visit the Publish section.
- Enter URL of your website, and it will be linked with the chatbot's backend automatically.
- Now scroll to the code and copy it.
- Paste it in the HTML of your website and save changes.
- Tada, your business chatbot is now live.
Expert Tips to Help You Build Smart Business Chatbot
1. Give your Chatbot a Catchy Name
Give your business chatbot a unique name so that website visitors can remember it. There are two ways you can name it. Either you can pick a personal name, such as James, Elisha, etc. Or you can go with machine names like iRobot, Support bot, etc.
The point here is, the name should be catchy. And not out of the world that visitors can't connect with. Including this, the bot should be able to respond as visitors call it by name.
Ps: Going with human names can be the best choice if you want website visitors to perceive chatbot as a live chat agent.
2. Know Your End-goals
Let's say your end business goal is to generate email marketing subscribers by collecting the email id of website visitors.
In this case, the conversation should be built around the campaign. However, you shall not push visitors to enter their email right from the beginning of the conversation.
Instead, you can brief website visitors about your email marketing campaigns and how they can benefit them. Once you add value to the chatbot conversations, it gets easier for users to submit their details, without giving a second thought.
3. Engage Conversationally with Buyers
Engaging conversations can help you win more customers at any hour of the day. There are some set of rules that you need to follow, such as:
- Personalize: With conversation proceeding forward; you should broaden the scope as per users' intent.
- Take action: Always include CTA's.
- Learn user preferences: Ask specific questions and save user response in attributes to route the communication accordingly.
- Ready-to-use conversations- Always give users a chance to get back to the previous step, rather than restart the conversation.
- Stay relevant: Map the conversational flow logically. The context of the conversation can be maintained, and visitors don't feel irrelevant while talking with your chatbot.
4. Mimic Human-like Interaction
Don't rush while training your chatbot with day to day business communications. Always remember, each bot line should convey your message humanly. So visitors don't get offended. Especially when a customer is facing a product or service related issue; otherwise, the consequences could be wrecking.
5. Write, Rewrite and Keep Optimizing Chatbot Conversational Flow
At last, after you are done with building your chatbot. You should keep an eye on the performance of the chatbot. Like at which conversational points most of the visitors are turning around? This will give you a better idea of how to communicate with specific buyers and sell your products.
Enterprise Features That You Should Not Miss Out
Frontman is the next-gen breed of AI chatbots; it’s fast, precise, and intelligent, just like humans. This bot is smart enough to process, understand, and answer visitor queries actively so that the engagement between a website and its visitors can heighten further.
Moreover, Frontman comes bundled with many industry-leading features that can be employed to boost engagement with website visitors, such as:
1. A/B testing with Goal tracking
You can run and test two very different conversational flows at the same time to understand which one is right. Simply create two different conversational flows, then place A/B splitter card at the end of each.
This way, you can analyze which one is producing better leads for your business. Additionally, you can also place Goal Tracker cards at critical conversational points to understand how many visitors are showing interest in your campaigns.
2. Click to Conversation
You can embed chatbot with any specific button(s) or text(s) on your website. As a visitor will click on it, chatbot will pop-up from the right side and start pre-defined action.
For instance, if a user clicks on the Products button, then bot can wake up to display a range of products to the buyers within the chat window.
3. Instinct A.I.
Frontman chatbot can smartly answer most of the queries, but being a chatbot, it has some drawbacks too. Like, it can’t answer critical questions.
To overcome this issue, Frontman's Instinct AI records unanswered queries and allows you to save their replies.
4. Inbuilt Business Intelligence
To help businesses understand the visitors in-detail, Frontman chatbot features an inbuilt Analytics and Audiences section. You can interpret what your customer prefers and how to pitch/market a product favorably.
Frontman Chatbot is mobile optimized. This means you can connect with mobile users and take the business-customer relationship to the next step. As when customers get support on their fingertips, it seizes their trust and enhances business trade possibilities.
6. Conversational Landing Pages
Conversational Landing Page feature enables you to run marketing campaigns, even if you don't have a business website. You can simply create a chatbot powered landing page to run PPC campaigns, promote products and services, and get feedback from existing customers.
7. Buyers Verification
Getting genuine leads is a stroke of luck when you opt for forms. But, with Frontman, you can do better. It verifies visitors using OTP sent to their E-mail/phone number and generates original leads, that matters for your business.
Perks of Building a Business Chatbot
Once deployed, a chatbot can stay available 24*7 to answer customer queries without any delay. Apart from customer support, it can actively generate verified leads and even market products to the right audience. Keeping all these factors in mind, chatbots prove to a budget-friendly end-to-end solution for businesses.
In addition to the above, a chatbot like Frontman allows you to:
- Start a targeted conversation with a specific audience.
- Scale-up customer support at any hour of the day.
- Answer your customers’ and visitors’ queries.
- Broadcast important messages and offers.
- Increase lead generation by 5X.
- Strengthen brand presence.
- Boost your sales.
- Get email subscribers and many more