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AI Chatbots and the Future of Lead Generation, Marketing & Customer Support

AI Chatbots and the Future of Lead Generation, Marketing & Customer Support

According to a report by InsideSales, more than 90 percent of the businesses fail to take immediate action on the newly generated leads and customer query within the recommended timeline.

From the sales perspective, every minute matters. But, businesses that utilize conventional tools miss tons of shots that are meant to be patted. It eventually results in the decline of lead generation as well as revenue.

Adapt and Scale New Heights

In today’s business scenario it has become imperative to connect with clients as they ask. Therefore, how readily you establish a connection with your prospects is the driving factor in closing the deal. And, this is where AI chatbots can be a great help. Like, Frontman greets the users and ask their “Purpose of visit” as they land on a website. With this always active functionality, this bot can do wonders in the field of lead generation, sales, and customer support.

Know the Purpose of Visit and Channelize the Visitors

For instance, let’s say that you have an insurance website that features Bike insurance, Car insurance, Life insurance, Home insurance, Health insurance, etc. So, how do you analyze what a particular visitor is trying to avail?

But, the same task gets easier with AI chatbots like Frontman. Because it asks the visitors “How may I assist you?” And, when a visitor replies “I want to know about home insurance” then using Artificial Intelligence and Natural Language Processing, Frontman can recognize the query and assign it to the relevant team. 

This way you can enhance the customer experience as well as fasten the business operation.

Lead Response Time is the Decisive Factor

It’s great that your website is hitting the mark of thousands or millions of visitors every month. But, at the same time, are you able to convert even 20% of them into your customers? Because, if not then you are not doing justice to the visitors as well as your online business.

It gets worse when you spend millions on offline marketing, PPC ads, content syndication, SEO, SEM, Email marketing, etc. for driving the traffic that you can’t tap. Because it lifts the operation while drops the ROI of your business.

Therefore, to connect with the prospects, you should take advantage of the intelligent conversational platforms like AI chatbot. They can answer the general queries of the website visitors, and understand the requirement of the users.

Plus, with the exchange of information, it gets easier for AI chatbots to ask for user details, such as username, city, Email address, contact number, etc. By getting the detail of the prospects, bots transfer them to the concerned team in real-time. That makes it easier for a business to connect with the prospects and convert them into happy customers.

The Solution: Make it Easier with Conversational Marketing

Selling a product gets easier when you explain it to the audience. That’s why businesses market their products and services on mixed medias. But, don’t you think that your website can be the best place for laying the foundation of marketing.

But, how a website can drive marketing?

Because, after seeing a marketing campaign, to know more about a product or service, it’s obvious for the users to visit your website. So, by deploying a bot, you can interactively engage and educate website visitors about a product, it prompts them to get their hands on it. And, that ultimately leads to the success of a marketing campaign.

Take an example of a typical conversation between a user and the Frontman on a Finance website. The website has rich contextual information and the Frontman-built chatbot engages with the visitors to offer them specific information by retrieving it from the website. To initiate conversation the Frontman can begin with simple questions, such as ‘Would you like to avail exciting finance offers?,‘Are you just researching’?, ‘Which finance services suit your needs’? Furthermore, it can answer their queries regarding the same. And, when asked for more assistance, Frontman can arrange a quick meeting with a human agent.

The idea is simple, keep pitching to drive sales

Frontman being an AI chatbot can remember visitors by name, what they queried during the previous visit, what they disliked, and what products they sorted out. This ability of Frontman makes it easier for you to tailor a personalized conversation for the repeating users.

Moreover, in the case of the repeated visitors, the bot will begin the conversation where they had left off. And, by facilitating users with their interest, you can attract their attention and drive them towards the transactional phase.

Act Quickly or Lose the Customers

70% of the prospects don’t wait much before buying a product or availing a service when their queries get answered at the right time.

Answering the queries of website visitors is the key enabler in engaging with them and creating a sales funnel. That’s why we recommend acting on every query without any delay. Frontman can instantly answer 80% of the monotonous and repeated queries of the visitors. On the bright side, for complex queries, you can either train this AI chatbot or transfer the query to a human representative. In this way, a prospect never loses the sight of business, hence enhance the engagement and conversion rate in true sense.

Conclusion

Frontman is a perfect business suite. It leverages Artificial Intelligence, Natural Language Processing and Machine Learning to learn about the behavior of visitors. For instance, if a user asks for instant help, it actively replies with “How can I help you?”, rather than saying “Wait for some time, one of our agents will connect soon”. The all-time availability of this chatbot makes it a perfect business companion. Plus, by personalizing conversations based on the visitors’ interaction, Frotman can market a product or service to keep the user engaged. As a result, it gets easygoing for businesses to create an optimized sales funnel.

Watch the words into action, take Frontman for a Fast Spin.


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Reinventing Customer Engagement Experience

Fully-engaged customer represents 23% more revenue than average. If you don’t have a conversational engagement strategy, you could be missing opportunities to interact with customers and building long-lasting relationship with them.

Makerobos Innovation Labs is the leading technology company in India focusing on engagement centric products enabling marketers, product owners & customer success managers to create a conversational engagement strategy that outshines any conventional method so that businesses can reap the benefits of fully engaged, loyal customers.

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Reason to cherish when a web visitor goes from bot to demo in less than 2 minutes thanks to Frontman AI by Makerobos.

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Marketing Automation & personalization have revolutionized marketing. But sometimes that's still not enough to build an experience that people associate with your brand. That's why it's awesome to see how Makerobos has helped us doing exactly what we need.

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Have not fully implemented it yet, but playing with Makerobos is the first time I've ever been so impressed with a product that I felt a desire to give up entrepreneurship to join someone else's team. Sexy doesn't even begin to describe it.

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Looking at how marketing spent its money so far, I can see that Frontman AI outperformed some of our more traditional efforts in terms of the opportunities it influenced. For one product line, Makerobos delivered 4x the opportunities of a huge industry event we attended and for another product line, it delivered 10x the opportunities of our PPC spend.

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Less than 30 days in, Frontman AI has captured 10x more leads than forms and helped Chirag labs team rapidly convert what could turn into well over 100x the $$ value of one months service

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Thanks to Makerobos Team, I just closed a large deal with Frontman as a highly qualified lead was browsing through some of our service pages and chatted with the bot.

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We’re able to build better customer relationship and brand loyalty with Makerobos. We’ve seamlessly scaled customer service worldwide.

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Yula Fitness shapes and powers its B2B customer experience with Frontman AI

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We reduced global ticket volume by 40% with Frontman AI

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