It’s not a cushy job to decrease PPC spends and at the same time boost the conversion rate, especially when you are using traditional PPC tools.
Today, digital marketing techniques can be categorized into traditional and conversational ones. Be it paid or unpaid, these campaigns are built to boost engagement rate, lead generation, and conversion rate. However, with traditional techniques, it gets extremely difficult to push the boundaries and get the most out of the money spent on building such campaigns.
One of the techniques that most online businesses use is PPC marketing via web forms. However, such PPC landing pages are intricate as they lack interaction and are often straightforward in asking user details for lead generation.
Do you know that only 10–18% of people like interacting and filling forms?
That’s why your PPC campaign is capturing a low conversion rate as compared to what you had anticipated. But, after spending blindly on PPC campaigns if you are getting such low user engagement then it means, it’s of no profit and use.
So, is there any way to boost the conversion rate with traditional tools?
The perfect way to enhance the engagement rate is by involving visitors into the process, that can only be done via a smart AI chatbot.
Well, the answer is, what about turning towards new conversational tools! That is easy to build and deploy. Plus, with two-way communication, it gets surprisingly easy for visitors to say "Hello" to the chatbot, submit their details, and then say bye.
The Miserable Traditional PPC Campaigns & What’s Wrong with Them?
Ok, so you have been successful in driving visitors to your website with a lot of promises including exceptional product or service. Good! But is your landing page attractive enough for the visitor to engage with your business? You need to ensure that you have aligned your targeting ad text and the landing page to convince the user to become a paying customer.
One thing is sure, that with old-techniques it’s not practical to get a high engagement rate in today’s world. Because peoples interest has shifted towards conversational tools. Now, what makes conversational tools special, we’ll explain later! For now, let’s stay tuned with what makes traditional campaigns miserable?
There are a few factors that hold the essence of traditional techniques and as well as destroys a PPC campaign too. And, the real problem lies in the presentation. The lead generation details that you ask via web forms is just like filling a form with a pen, which most of us don’t like to do. But, when you ask the same questions via a conversational chatbot then it gets fun for users to answer.
Moreover, PPC campaigns marketed via web forms can be a great risk when you are selling a newly launched product or service. Because a low engagement rate can also lead to their failure. Plus, with the high cost of the marketing campaigns, when you get a low conversion rate. Then it affects the overall revenue of your organization.
The Fix: Conversational Landing Pages
Talking to a smart chatbot is like conversing with a human. That’s why chatbot based landing pages get a high engagement rate that eventually leads to a high conversion rate. Such conversational platforms can be leveraged to kick-off successful PPC campaigns at a much lower cost when compared with traditional tools.
Moreover, one of the benefits that conversational landing pages have over traditional web-forms is that they are the best fit to answer the general queries of the visitors and educate them regarding a product or service. This can be highly helpful in encouraging a user to pursue the end-goal of PPC campaign. Also, unlike web-forms, even if a visitor left off the conversation in between, a chatbot can save the user details that can be later analyzed to understand where most of the visitors are dropping off.
What strategy your PPC campaign needs?
It’s one thing to get people to click on a pay-per-click ad, but converting them once they land on the webpage is altogether a different thing. You need to mend different things to get things to work in your favor.
Personalization matters, and it can be a great help in making a PPC campaign a big hit. By analyzing the user input, a chatbot like Frontman can tailor conversation based on visitors preference. And, when you approach prospects in a personalized way, then it gets easier for them to answer the questions and submit the required details, that are necessary to skyrocket a PPC campaign.
Apart from personalization, you should share the relevant products and services on the chat screen and link them to their specific page on the website. This will help in creating a valid representation of the product that Chabot is talking about.
Deliver an Optimized user experience
Today when most of the buyers prefer to buy products via their smartphones, it has become necessary to build a PPC campaign that is mobile friendly and highly-optimized.
Web and mobile-optimized PPC landing pages can get you insane traffic, engagement, and conversion rate. This feat can be achieved via AI chatbots. They offer optimized user experience to the landing visitors irrespective of the platform they are using.
Analytics and A/B Testing: Make Upcoming PPC Campaigns Perfect
Traditional PPC techniques are ineffective when visitors don’t submit the form. And, this happens most of the time, to be precise only 2 out of 10 people submit PPC forms. Whereas, around 4 out of 10 people engage with them and then close the tab after answering a few questions. It means that half of the interested users are turning away without submitting them. And, non-submitted forms don’t make their way to the database. That’s why it gets difficult to understand why a visitor has left off and at which point he quit the tab.
However, getting hands-on such critical data can help you understand what’s wrong with your PPC campaign. And, how to build a perfect PPC campaign to get the best value of your money.
This is where Frontman can be a great assistance, it has many unique features. Like an in-built analytics dashboard, it allows you to run A/B testing. In the analytics section, using the Goal Tracker functionality, you can analyze at which conversational point visitors have left off or continued the engagement with Frontman. Plus, by utilizing A/B testing card, you can segment visitors and assign them two different sets of conversational blocks. This can help analyze which conversational flow is more effective and which suits your audience best.
Moreover, the Audience section of the Frontman’s dashboard can also prove to be a great tool in analyzing the visitors. It offers you extensive information regarding the conversation transcript, country, last seen, first seen, device type, total sessions, total visits, and city of the visitor.
All these tools and features of Frontman can help you understand how to create a successful conversational PPC campaign without adding up the marketing cost.
What are the benefits of PPC marketing via Frontman?
From big organizations to small companies, each of them is running some sort of digital marketing campaigns. Though these may benefit in boosting traffic and engagement on a website. But when it comes to the conversion rate, traditional tools prove to be ineffective as well as cost-intensive.
Whereas, by deploying Frontman on your website, you can run PPC campaigns at a much cost-effective price as well as get higher engagement and conversion rate.
Plus, Frontman can help you:
- Connect with the landing website visitors.
- Answer the queries of the users.
- Target specific visitors as per their interaction pattern.
- Get real-time analytics of visitors.
- Segment visitors and run the A/B test.
- Enhance the yield of PPC campaigns, and reduce the PPC spend.
- Boost brand recognition.