Conversational AI Terminology

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Conversational Landing Page

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Glossary  /  Conversational Landing Page

Conversational Landing Page - Definition & use cases

Unlike traditional landing pages, a conversational landing page is a chatbot powered webpage. The motto behind conversational landing pages is to instantly start a conversation with buyers as they click on PPC ads, promotional URLs, and social media ads. Conversational landing pages can be used to generate leads, get newsletter subscribers, promote and sell products and services. With a clear call to action and two-way communication, it's seen that conversational landing pages can drive higher sales and ROI than traditional form-based pages. This difference can be attributed to the chatbot's conversational power to drive sales.

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