User segmentation

User segmentation - Definition & use cases

It is the process of classifying users based on their interests and preferences. By grouping users into different categories, you can effectively design and run customised marketing campaigns as per their common interests. With this, user segmentation can help in reducing the cost of running promotional campaigns. While, when you connect with buyers as per their requirements, it gets natural for them to pursue such campaigns. As a result, you get better reach and conversion rate.

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